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Norwegian hook giant Mustad Fishing has launched a global website targeted directly at the consumer, which includes a webshop. The company’s CEO, John Are Lindstad, told Angling International that the site, which was launched at the end of last month, is part of its ongoing programme of communicating more directly with the end user through social […]The post Mustad unveils global website with e-commerce platform appeared first on Angling International.
Specialist magazines are tied with the internet and social media as the preferred source of information for anglers in the US, according to Southwick Associates Media Monitor (SAMM). The quarterly survey tracks use of outdoor media, providing the industry wi... ...ecisions about marketing spend. The results for the second quarter of […]The post Magazines remain a powerful source of information for anglers, says US survey appeared first on Angling International.
Electronics New two-way satellite-messaging device Globalstar has introduced a new two-way communicator in the Spot X. The handheld unit features GPS location tracking, social-media linking and direct communication with…
Game Fish Saving fish and growing the sport for future generations. Many marine industry companies donate money, but some choose to lead by example with good works and a social conscience.
We’re looking for an individual who can create and edit content – print, online, social, video, email – about fishing and boating in the Northeast.The post Job Opportunity: Fishing Content Creator appeared first on On The Water.
Thomas & Thomas has announced the appointment of Erin Foley to the role of marketing communications manager, overseeing the company’s social media, blog, email marketing campaigns and newsletters, digital advertising, and website updates. Read more in the press release below. … more →
Hero shots require time to set up and take. And that time, writes Matt Labash, can kill fish. Compounding the issue is the rise of social media and posting of these photos for “likes” and “shares” to the great detriment … more →
One of Europe’s largest media companies has acquired the UK’s biggest consumer fishing show, the Big One. The acquisition by German-based Bauer Media strengthens the company’s position in the angling market. It already interacts with 600,000 fishermen through its portfolio of magazines, digital editions, social media and websites. Vince Davies, who launched and owned The […]The post The Big One fishing show sold to European media giant appeared first on Angling International.
Has social media killed fishing? On a recent episode of The DrakeCast, listen to both sides of the argument over “the positive and negative impacts social media has had on flyfishing.” Listen here. From banks and back eddies to vegetation … more →
In coastal Alaska, fishing is not a hobby, or even just a job, “It is a social tie, a way of life,” writes Nathan Heller, “that carries women like the Salmon Sisters through the flux of extreme seasons.” Heller writes … more →